Conversations can go many different directions when we're talking to customers. Sure, we can try to direct them towards where we want them to go, but that can be difficult some times. This is why having a website with great and curated content is so valuable.
What does this look like? A website can be used to fill in the gaps that were missed in your conversation and help the customer to see the big picture. Trying to convince someone to part with their hard-earned cash can be difficult, especially as the price goes up. Pointing that customer to curated content explaining why the investment is worth it can help to bridge the gap.
What to Remember: Help the customer to fill in the gaps by creating a curated and, if needed, custom page for them. This page should go over the things that were talked about and give further explanations. This is a chance to help show them the big picture.